Vellum Wardrobe Privacy Policy
Vellum Wardrobe (“Vellum”) is a wardrobe app that works with photographs of you and of your clothes. Diorama Labs LLC is the company behind it.
1. What we collect
- Account information — the name and email address (or Apple's private relay address) your sign-in provider shares, and the identifiers needed to run your account and reach your device.
- Content you provide — photographs of yourself and of clothing, and the text and choices you make in the app.
- Generated content — the images and video the app makes for you, and the records that organize them.
- Purchase records — what you bought and your credit balance. Apple processes payment; we never see your payment details.
- Device and usage information — device type, the features you use, purchase amounts, crash reports, and a random device identifier used to limit free allowances.
- Messages you send us.
2. How we use it
To provide and operate the Services: to generate what you ask for, keep your wardrobe in sync, process purchases, send notifications you allow, answer your messages, and keep the Services secure and free of abuse. We use device and usage information to understand how the app is used and to fix problems, and your email address to write to you about your account — news or offers only if you choose them. We use your information to comply with law and to enforce our Terms.
We may also use the photographs you provide and the content the app generates to develop, test, train and improve the app, its AI features and our own models, including review by our staff for quality and safety.
When you search the web for clothes inside the app, your search words go to the search engine and the retailer sites the app looks at, as they would from a browser.
We do not sell your personal information, we show no advertising, and we do not share your information with advertisers or data brokers. We do not track you across other companies' apps or websites, and because there is nothing to opt out of, we do not respond to browser “Do Not Track” signals.
3. Who receives it
We share information only with the recipients below, only as needed for the purpose named, and each is bound to protect your information to a standard at least as protective as this policy and Apple's App Store requirements.
- AI providers that generate images and video. Generating something sends the content it needs, and only then — nothing is sent unless you start a generation. A photograph of a person goes only to Google (Gemini, United States); Kling AI (Singapore) receives images the app has already generated, for video. Both state, in the terms governing our use of them, that what we send is not used to train their models.
- Hosting and infrastructure — Google Cloud and Firebase (United States) store your account and library and run our servers and notifications.
- Analytics — Google Analytics for Firebase receives device and usage information, never your photographs or your name.
- Apple, for sign-in, purchases and notifications, under Apple's own terms.
- Search engines and retailers, when you search for clothes in the app, as described above.
- Authorities and others when the law requires it, to protect our rights or safety, or in a sale or transfer of our business, in which case this policy continues to apply.
We are based in the United States and store your information there. We may change or add providers as the app changes; any new one is held to the same standard, and a change to the categories above is a change to this policy.
4. Photographs of your face and body
The app's core feature is a picture of clothing on a model made from your photograph. Your photographs are stored in your account, sent to an AI provider only when you start a generation, and used as section 2 describes. We do not use them to identify you or anyone else, and we do not build or keep a template of anyone's face. You decide what to upload, and you can delete any photograph or your whole account at any time.
5. How long we keep it
Your account and library are kept while your account is open. Beyond that:
- Photographs and images supplied to a generation — up to 12 months.
- Working files for a generation, and finished videos awaiting collection by your device — up to 30 days.
- Purchase and credit records required for accounting and tax — up to seven years, with no photographs attached.
- Records that free credits were claimed — one keyed on your sign-in identity, one on a random device identifier — are kept after account deletion, for that one purpose. They hold no photographs, no name and no email.
When you delete something it disappears from the app and your account at once. Copies persist briefly in ordinary operational backups so a fault on our side can be repaired; those are not searched, shared or used for anything else, and they expire on their own.
6. Deleting your account and your rights
Settings → Profile → Delete my account, inside the app, erases the server's copy — your photographs, records, balance and the account itself — and then your device's copy. If you signed in with Apple, the sign-in grant is revoked at the same time. You can also write to the address below to ask what is held about you, to have it corrected or deleted, or to object to a use of it; deleting in the app is faster and just as complete. Images already processed by a provider are subject to that provider's own retention, and what a model of ours has already learned from your content is not undone by deletion.
7. Security
Your information is stored and transmitted using industry-standard encryption, and access inside Diorama Labs is limited to the people and systems that need it. No system is perfectly secure, and we cannot guarantee that yours will never be breached.
8. Children
Vellum is for adults. It is not directed at anyone under 18, we do not knowingly collect information from anyone under 18, and it must not be used to make images of children. If you believe a minor has provided us with information, write to the address below and we will delete it.
9. Changes
If this policy changes in a way that matters — new information collected, a new use, a new category of recipient, longer retention — the change is stated here with a new effective date, and material changes are shown in the app before they apply to you.
10. Contact
Diorama Labs LLC · [email protected]
See also the Terms of Service.